If you switch from a more expensive drug to a less expensive painkiller & believe that it possibly does not work as well, is it due to the actual drug or could it be because you now believe it is less effective because it is cheaper?
A recent study from the Massachusetts Institute of Technology found that 82 people were given a brochure about a new painkiller that was being “tested” on them.
The price of the medication was printed on the brochure for $2.50; but for 50% of the group the brochure had the $2.50 price crossed off & replaced with the new price of just $.10.
Come to find out, after “pretreatment” when these “painkillers” (placebo pills), 61% said they had less pain when treated with a $.10 pill. But 85% of the people said they had less pain when treated with a $2.50 pill.
Although we may complain about the high price of our medications, it seems that our natural instinct, as with other products, is that we get what we pay for. And if we are not paying much for our medication, we may actually perceive that it is not working as well.